Not either/or
Bilibili vs YouTube: the honest comparison for creators
Bilibili isn't a YouTube replacement — it's a different audience with different habits. Most creators who succeed on it keep publishing to YouTube too, just with both platforms fed from the same content.
Where the two platforms actually differ
Bilibili's signature feature is danmu — bullet comments that scroll across the video in sync with the timestamp, creating a much more visibly active-feeling comment culture than YouTube's below-the-video comments.
Bilibili's audience skews toward gaming, anime/comics/games (ACG), and tech content, with a highly engaged, detail-oriented viewer base. It's not a bigger or smaller opportunity than YouTube — it's a different one, which is why running both is usually the better strategy than picking one.
Common questions
Should I move from YouTube to Bilibili, or run both?
Running both is the standard approach — Bilibili reaches an audience YouTube doesn't, without requiring you to leave YouTube.
What is danmu on Bilibili?
Danmu (bullet comments) are viewer comments that scroll across the video screen in sync with the timestamp they were posted at, rather than sitting in a comment section below.
Does Bilibili pay creators like YouTube does?
Bilibili has its own creator monetization program, though international monetization options are still developing as the platform expands globally.